Wednesday, December 5, 2007

Lambiase posted a link to an article about stereotypes of fathers:

http://diyfather.com/content/the-21st-century-dad-no-time-for-old-stereotypes

I liked this article and found it very interesting. The author, "Brandon", sees an ad that fuels the stereotype of father's being incompetent, "ignorant, clumsy, and incapable". He raises a lot of good questions and calls to action.

When we see advertisements and media like this, are our ideals being reinforced... or are ideas being imposed on us? I think that to an extent, it is our ideas that are being represented, but that is not okay anymore. It's come to a point (years ago actually) that this is (though it may be true for many fathers) is not or cannot be represented as the norm. I think it will negatively effect too many fathers and children.

So what Brandon does is great. We can't support this view. Whether that means not watching shows that ad to this view, or taking a bolder action. Brandon wrote the company that made this advertisement and let them know it was not appreciated or true. This is a reminder that there ARE things we can do to change stereotypes. Of course it will take time... views of fathers will not universally change because of an email Brandon sent, but he probably opened eyes to many people on staff.

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